Three ways to track your “return on investment” on social media

Are you looking for ways to increasing your customer base and sales? Perhaps, one of today’s best strategies used by not only large companies, but small and medium-sized businesses as well is by marketing through social media.

What is social media marketing? It is the process of gaining attention and web traffic through social media sites such as Facebook, Instagram, Twitter and LinkedIn. During this process, the marketer uses creative content to reach the masses through publicity coming from a third-party trusted source. The content needs to be creative, entertaining, or helpful in order for people to share the content of their interest with others and create a vicious chain that would make business cover and go beyond the market audience intended.

In order to become successful with social media marketing, you need to have a goal. You also need to know how your product or service can improve the lives of your customers.

However, the social media world is wide and more extensive than ever. It is a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, but numerous companies have also used this as vehicle to reach and target the right audience and achieve total success.

So in order to stay on top of the competition, some businesses invest money on their social media campaigns. They hire social media marketing specialist to lead the way and pay for social media advertisements.

How will these companies know whether or not they have already get their return on investment? Read this: http://www.smartcompany.com.au/marketing/social-media/three-ways-track-return-investment-social-media/#post-127677

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Are you productive but ineffective?

Productivity is so important when it comes to running a business. When you got productive workers, your company obviously performs a lot better. It increases the rate of low cost per unit and results in lower price. It also increases profits for businesses and will lead to salary increases for labourers. However, many Perth small business owners like us struggle on how to make their employees productive.

What is productivity and how can you develop it? Basically, productivity is defined as the ability of an individual, or group of individuals to convert available resources into profitable services or goods. Productivity in the work place allows you to apply your skills, technology and innovative ideas to achieve maximum output with the inputs and processes that are already in place.

For an entrepreneur to become productive, you need to discover and explore new ways to build an efficient environment. It is important that you develop your motivational skills to build a productive workgroup.

Productivity is also important for businesses because it helps them in measuring their strengths and weaknesses alongside the threats and opportunities that the market brings. But is being productive enough? Is it okay to be productive but you’re ineffective?

Find out the answer by reading the article published by Flying Solo Australia: http://www.flyingsolo.com.au/working-smarter/boost-productivity-productive-but-ineffective

Six traits of an ethical leader

If you want to transform your business into a reputable professional association, you need to require your members to live up to a specific, code of ethics. These are generally industry – specific, but nearly all include language about honesty, integrity, service, fairness, etc.

As the owner as a small business, you are the leader of your team. Hence, you should live up to highest ethical standards, and shouldn’t real leadership, be predominantly about service, integrity, and the constituents’ best interests. You don’t have to be only good at marketing or finance, but you also have to be ethical.

Just as there are ethical business practices and ethical behaviour in general, ethical leadership must also be considered. This pertains to any type of leader whether you are a leader in your church, in a civic group, or in business, such as a network marketer with a down line that needs leadership. No matter what capacity you are a leader, you must learn about ethical leadership.

Ethical leadership means keeping the lines of communication between you and those that you are leading open and strong. All the employees you are leading should feel that they can come to you to discuss any problems that they may be having concerning the job at hand, at the very least. In addition to that, ethical leadership means that the leader never gossips about other members of the group, or shares any private information about them with others.

You should read this article and know the six traits of an ethical reader: http://www.startupsmart.com.au/advice/growth/young-entrepreneurs/friday-mon-newsletter-five-traits-of-an-ethical-leader

We also have an interesting article about accountants.